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Online Marketplace Specialist

Company: Kforce Technology
Location: Garden Grove
Posted on: January 15, 2021

Job Description:

RESPONSIBILITIES:Kforce has a client that is seeking a Online Marketplace Specialist in Garden Grove, CA. Summary: The Marketplace Specialist will assist with developing eCommerce sales strategies, programs, and plans for existing and future marketplaces. Job duties will include assisting with developing annual business plans and monitoring goals, preparing marketing calendars for assigned accounts, and leading action item efforts. Responsibilities: * Manage and grow the Marketplace business unit* Manage listings on Amazon Seller Central accounts daily, including setting up new listings, modifying listings, and optimizing listings according to the company's marketing strategies* Maintain product data and brand integrity throughout the entire Amazon catalog* Monitor and analyze ASIN performance, rankings, ratings, and customer reviews and make recommendations to enhance rankings and performance to drive sales* Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic while maintaining a strong ROI* Analyze, execute, and optimize a keyword research strategy that identifies the most effective and targeted key phrases to drive traffic* Perform detailed competitive analysis (SEO) with the intent to provide insights on potential new sources of traffic, closing any keyword gaps, and increasing our SERP positioning* Understand and implement SEO best practices* Use appropriate Amazon follow-up tools to drive reviews and customer engagement* Partner with the marketing team to enhance product titles, descriptions, categorization, images, and keywords for optimal performance, improving page rank and sales* Maintain knowledge of Amazon selling policies and code of conduct and ensure all accounts remain in complianceJob Requirements:REQUIREMENTS:* Bachelor's degree, preferably in Business, Marketing, Computer Science or related subject preferred* 4+ years' experience in digital business, eCommerce, omnichannel retailing* 3+ years of Amazon experience* Proficient with Illustration/Photoshop and social media production tools* Ability to track and adapt to maximize traffic conversion and engagement* Proficient computer skills - Microsoft Office (Word, Excel, PowerPoint, Outlook). Excel: Must be able to VLOOKUP / INDEX & MATCH, Nested IF, Pivot Tables* Proficient with Illustration/Photoshop and social media production tools* Ability to prioritize, multitask, and quickly adapt to changing business priorities* Highly organized and proactive self-starter with an attention to detail* Position is not available for remote workingKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.SDL2017

Keywords: Kforce Technology, Garden Grove , Online Marketplace Specialist, Other , Garden Grove, California

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